o Premium networks: These mobile advertising networks are popular with big brand advertisers willing to pay top prices to get prime locations on premium networks with a CPM pricing model. They usually offer superior direct sales and support and a multitude of targeting options. Well-known in this category are Mobile Theory, YOC Group, Hands, NAVTEQ Media Solutions, Microsoft Mobile advertising network in ospf and Advertising.com or AOL.
Write informative and helpful articles about your product and these can be submitted to article sites. There are some sites that will submit your articles to many article sites simultaneously, and these will save you a lot of time. They are the most effective way to get your articles out onto the web. Each article contains a link to your website, so you can get a lot of traffic from them. Carefully chosen keywords from your articles can be picked up by the major search engines and come up in searches, so they can be great exposure and bring you good traffic.
Find out from the advertisers before building up a network of ads, as some of them will not be willing to have other ads in your site where their ads are placed. Find out if you can place other ads on your site. Begin your conversation with a clear tone, have no ambiguities left. Do not violate their terms.
Targeted Networks: The most advance ad network type, or the so called next generation networks is the target network. These ad network make use of a particular targeting technology with specificity, the ads are sorted out based on the context, known as contextual content. Thus it enhances accuracy in directing the right traffic to the site based on its contextual ads.
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Blind Networks: In this blind network, direct marketers don’t have any control over where their ads are placed. However, they are preferred due to their low pricing. This kind of network also receives bulk ads and hence is offered at low price. They make use of a combination of campaign optimisation and ad targeting technology to have the ads running and live.
As we move further and further into the 21st century, we find that mobile devices are getting smarter and more useful to users. Take the case of mobile advertising networks that work as a system to deliver solutions so that it optimizes a company’s advertising strategies, besides also tracking analytics and maintain a web of applications that deliver quality results across a spectrum of platforms including video and the Internet. This advertising mode first made its appearance with the coming of the iPhone, which has proved to be the star of the advertising.
The white paper makes a strong case that marketers should take digital advertising seriously. It’s in the best interest of their companies, the white paper contends, to “make sure their agency partners are considering” digital advertising networks “as part of the marketing/media mix.” Additionally, it recommends marketers should be setting aside a portion of their marketing budgets for this emerging new medium.
To give a clearer picture on what is online advertising and what an advertising network is – we define both the concepts in this article. We also discuss the growth and potential of online advertising network India and how many banner network India are currently functioning in this land. To begin with let us discuss what an online ad network is. Basically advertising through the medium called Internet has 3-4 parties involved – the advertiser, the publisher, the agency and the platform provider who connects all of them and brings them on the common platform. This platform and the establishment of relationships, is done by ad networks.
Check that your network has an extensive reach, locally: Is your advertising network able to connect with local business advertisers? In fact, your network should be serving about 60%-70% of local mobile search applications.
On top of that, there are advertisement agencies, which provide advertising solutions to the clientele. The online advertising network India enables the advertisers to gain more ROAS (Return on Ad Spend). Now, publishers helps the advertisers get response by the ads displayed over their web space. In turn, the publishers get good ad revenue, which is paid by advertisers or agencies organizing the advertisement campaigns. In this way, the collaboration like banner network India is serving the marketers to create brand awareness.
o Blind networks: As far as advertisers, publishers and impressions go, this form of advertising is considered the largest and generally works on the basis of CPC. These mobile advertising networks have options to target specific content channels but do not allow advertisers to opt for specific websites. The advertising networks that fall under this category are BuzzCity, Adfonic, AdMob, Madvertise, Admoda or Adultmoda and Mojiva.